CHICAGO. March 3, 2011. Radar Studios just wrapped on a spot for Airheads candy and agency Curiosity Advertising that gives us a behind-the-scenes glimpse of what tour bus life is really like for today's "mega stars".
Instead of finding a plush bus interior, we find space many times larger than you'd expect. First, we see a massive mansion playroom complete with a basketball court, skateboard halfpipe, arcade games and a huge statue of the Greek god Poseidon. Continuing the "bus tour" we accidentally stumble upon a full-size horse taking a bubble bath in a uber-fancy bathroom, and then open the hatch revealing a massive (and quite angry) robot. The tour ends when we come across a vault full of Airheads candy.
The spot combines live action elements with animation and VFX to create some pretty fantastical settings. Check it out by clicking on the button below.