• HOEG TAKES US ON TOUR WITH AIRHEADS
    Posted by: Jonah Mueller   03.03.11


    CHICAGO. March 3, 2011. Radar Studios just wrapped on a spot for Airheads candy and agency Curiosity Advertising that gives us a behind-the-scenes glimpse of what tour bus life is really like for today's "mega stars".

    Instead of finding a plush bus interior, we find space many times larger than you'd expect. First, we see a massive mansion playroom complete with a basketball court, skateboard halfpipe, arcade games and a huge statue of the Greek god Poseidon. Continuing the "bus tour" we accidentally stumble upon a full-size horse taking a bubble bath in a uber-fancy bathroom, and then open the hatch revealing a massive (and quite angry) robot. The tour ends when we come across a vault full of Airheads candy.

    The spot combines live action elements with animation and VFX to create some pretty fantastical settings. Check it out by clicking on the button below.

    WATCH THE SPOT HERE

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